Alan Tudyk’s Con Man raised a record-breaking $3.2M from 46,000+ fans in 1 month on Indiegogo. But it could’ve gone much differently. Studios were interested, but with caveats. Brand tie-ins were offered, but with compromises. The decision to put your dream project in the hands of fans may seem foolish, but in bridging the gap between advocate and artist, we created a shared identity that became key to starting a revolution 13 years in the making. With tools like Indiegogo and Vimeo, fans have more power than ever, granting life to passion projects like this one.